I hear people all the time say you can’t do this and you can’t do that in social media. These are also the same people who claim to be experts. This notion is to say the least frustrating for me.
Social Media is a new tool and every single day it is changing. The usage changes, the tools change, and I think the philosophy of the end user is changing. I hear people say, “Don’t sell”. These are the same people that are overtly selling. Isn’t it more transparent to be direct about what you have to offer? Isn’t Social Media supposed to be just that – transparent?
I also have to wonder about the people that just keep throwing information out there in hopes that someone will bite. They must have a lot of time on their hands. I’m not advocating anyone to sell and only sell. I would say if you have an idea try it. The beauty of Social Media is that you quickly learn if it works or not.
I must confess I was one of “those people” who said you shouldn’t sell you should offer information and connect with people. I still do think you should offer up any useful nuggets of information and by all means connect! I also think there is no harm in selling and this change in my philophy came after doing just that SELLING and seeing an increase in revenues of 20%.