November 28th, 2010
I think it is safe to say Facebook is here and it’s not going away any time soon. Many have clued in on this and are realizing what a great way it is to do Marketing, Advertising, & Sales. Without a doubt it is a wonderful tool for all those things and more. The one thing I see people forgetting is that you need to be social. If you are constantly posting about this item or that promotion and no one is responding, chances are they aren’t listening.
If you have several thousand friends on Facebook and notice that every time you post a status there are no comments then my friend you need to change your approach. Try to be a little more social. Ask a question and see if that gets people engaging and communicating. Stop trying to push your message at people. Ask yourself are you being social? Try to have a little fun with it and play!
August 19th, 2010
Let’s be honest there are those of us who are using Facebook to sell and when you consider how much traffic it gets, why not. There are ways to do it and do it better in my opinion. I was fortunate enough to hear Donna Newman speak at the Arizona Women Networking event last night where she shared some helpful tips. These tips focused on the relationship building and I could not agree with this more.
If you network and network well you probably already get it and just need to take what you do in person and carry that over to Facebook. Remember Facebook is all about being social so take time to look at the wall of people you friend and comment. I look for areas we have in common and I love it when I can see a business is much more than business.
Often times I connect with people who are just selling me their product. We seem to start out as friends and gradually it becomes obvious all they want to do is pitch me or sell me. This does not work in Social Media as Donna Newman pointed out so well last night. It is much better to pull them in instead of push them in. A tip she shared was post a question and I did just that this morning. Result = a continuous thread of postings on my wall in response.
For more details on what We Build Your Social Media has to offer visit http://webuildyoursocialmedia.com
If you are looking to connect with some amazing Arizona Women visit http://arizonawomennetworking.com
June 21st, 2010
Yes, there are many things that are free and some are fantastic tools for promoting your business. I love free, don’t you? Free in that good old fashioned FREE way, not the bait and switch kind of free that keeps us guarded when you see FREE this or FREE that!
Which is why I’m so proud to share this link with everyone http://darngooddeals.com. On this site ANY business can get listed for FREE. The site is a directory style site with deals on just about any product or service for people, animals, businesses and/or homes! Each business has their own page offering a place to share a coupon special, contact information, map location, upload pictures & video, and get reviews by your current and new customers! The site uses Social Media and makes it easy to share your deals with those favorite sites like Facebook, Twitter, & so much more.
Getting listed is easy to do when you simply click Get Listed and follow the step by step instructions. Any questions?
May 28th, 2010
Social Media is a great way to connect with new people. It is also a useful tool when used in conjunction with traditional advertising. Having a good Social Media platform and combining it with a Radio Show or Radio Ads is a fantastic way to get that phone ringing. Contrary to what many believe it doesn’t have to be expensive. You can promote your business with ads for $10 per 30 second spot and for much less than people realize and you can have your own Radio Show on 50K watts of power.
If you are wanting to learn more about Social Media and just don’t know where to start visit http://webuildyoursocialmedia.com. When you are ready to take the plunge on to the air waves I just might know someone that can help you with that as well.
April 22nd, 2010
I hear people all the time say you can’t do this and you can’t do that in social media. These are also the same people who claim to be experts. This notion is to say the least frustrating for me.
Social Media is a new tool and every single day it is changing. The usage changes, the tools change, and I think the philosophy of the end user is changing. I hear people say, “Don’t sell”. These are the same people that are overtly selling. Isn’t it more transparent to be direct about what you have to offer? Isn’t Social Media supposed to be just that – transparent?
I also have to wonder about the people that just keep throwing information out there in hopes that someone will bite. They must have a lot of time on their hands. I’m not advocating anyone to sell and only sell. I would say if you have an idea try it. The beauty of Social Media is that you quickly learn if it works or not.
I must confess I was one of “those people” who said you shouldn’t sell you should offer information and connect with people. I still do think you should offer up any useful nuggets of information and by all means connect! I also think there is no harm in selling and this change in my philophy came after doing just that SELLING and seeing an increase in revenues of 20%.
April 14th, 2010
Ok, I will be the first to admit it when I joined Twitter I followed John Mayer and many other celebs. Do you think they followed me back? Of course not! Why would they care what AZDealGirl is doing?
Then I went on to follow random people from all over the world. Don’t get me wrong following and connecting with people in Hawaii is great but I really wanted to connect with people in my back yard, Arizona. And wouldn’t it be great to find other people in Radio, Advertising, & hundreds of other topics I find interesting?
Then I found it, the answer http://Twellow.com probably the coolest tool since sliced bread…ok, maybe not. Still really helpful! I started with a profile and logged in with my twitter account. Then by clicking on Profile you can easily select up to 10 categories, this helps people find you. Then I was off and running browsing categories and in the TwellowHood tab I was able to find people in Arizona. It was even broken down by city!
I still follow John Mayer but now I’m able to get much closer to my target market. Check it out and let me know what you think.
March 28th, 2010
Giving out details of where and when you might be somewhere is not a good idea. I learned that the hard way. I posted on twitter a network event I was going to be attending. After arriving, a man walked up to me eager to introduce himself. He was very excited and had that look like “I know you”. As I do attend a lot of networking events I was struggling to put the face to a name, event or business. Of course, I came up empty which I quickly learned as he announced “AZDealGirl! I’m following you!”.
I wanted to say “You freak, follow MY tweets dont FOLLOW, FOLLOW me!” I didn’t say any of that, instead I smiled made small talk and then excused myself. The entire night I was watchful of his whereabouts and walked out with a group to my car. He turned out to be completely harmless and for that I’m lucky.
As a general rule of thumb mentioning vacations, where you are, when you are leaving, and the like are all not a good idea. Unless, you like being stalked, robbed, etc…